- Increasing frequency, volume and value per shopper, by helping shoppers progress seamlessly through the customer buying process/ funnel.
- Helping customers become aware of products and services that fit their specific needs.
- Ensuring smart phone apps are more than a catalogue on a mobile phone – by developing the segment-of-one/ location-here and real-time opportunities of smart phone apps.
- Fitting multi-channel approaches to all stages of the pre-store, store and post-transaction experience.
Developing non-financial customer rewards such as service experience and service usefulness.