Customer Loyalty and CRM project objectives

For example:

  • Increasing frequency, volume and value per shopper, by helping shoppers progress seamlessly through the customer buying process/ funnel.
  • Helping customers become aware of products and services that fit their specific needs.
  • Ensuring smart phone apps are more than a catalogue on a mobile phone – by developing the segment-of-one/ location-here and real-time opportunities of smart phone apps.
  • Fitting multi-channel approaches to all stages of the pre-store, store and post-transaction experience.
  • Developing non-financial customer rewards such as service experience and service usefulness.
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