About this blog


I’ve been interested in what people are interested in for years. I was the customer satisfaction manager, in Europe, for the part of Motorola that Google bought. Then I researched customer loyalty and how value is created for a decade as an academic.

Now I still teach managers, research and consult in this area. And through my research and work with different brands I’ve uncovered some startling new insights on how firms can create huge commercial value by getting a deeper understanding of their customers’ interests  – using some up and coming technologies.

I talk to a lot of managers and firms in my work at Nottingham University Business School but I wanted to share these ideas with a wider audience. Also new technologies like AI, Big Data, the cloud and mobile phones are presenting some game changing opportunities for firms and private individuals.

So I started this blog on how to take advantage of these cutting edge ideas.