Big Data Analytics is changing the decision-making structure of organisations

[Source Wikimedia Commons] Big Data is changing how organisations make decisions, who makes the decisions and even the types of decisions to be made. If we think of organisations in terms of decision-making structures and processes of decision-making then what will these look like in an organisation that fully uses Big Data analytics? Some peopleContinue reading “Big Data Analytics is changing the decision-making structure of organisations”

My new post on Econsultancy – Google Now: it’s about the data not the service

I recently did a post about Google Now on Econsultancy, the digital marketing blog. It’s about how Google Now is a great new service with its near psychic ability to make inferred suggestions. But the real story is in how it gives Google a much much wider window onto users’ data than Search ever did.Continue reading “My new post on Econsultancy – Google Now: it’s about the data not the service”