I consult on areas to do with understanding what customers are interested in and dealing with the complexities that this generates:
- customer loyalty programmes, CRM and customer experience design
- service innovation
- business model strategy and evaluation
- creating value from data
- dealing with complex businesses
In the past I’ve consulted to:
- Manchester United Football Club
- Transamerica
- IKEA
- Xerox
- Coca-Cola
- Danone
- Boots The Chemist [as it was called]
- Shell UK
- The Office of The Deputy Prime Minister, UK
Plus healthcare data startup, a biotech startup, a games firm, other small firms and public sector clients.
Past projects included:
- Business ecosystem strategy for healthcare
- Business model healthcheck
- European supply chain improvement
- Customer loyalty service innovation
- CRM strategy advice
- Productivity improvement and business process change
- Competitor analysis
- CRM strategy in the UK local authorities