Where to Use Artificial Intelligence in Your Business and How to Start

(A version of this article without the links, recently appeared in the University of Nottingham Alumni Newsletter) Many companies are rushing to use AI technology. But first things first. Where should we start? There are tasks that AIs do much better than humans… but there are tasks where humans remain light years ahead of AIs.Continue reading “Where to Use Artificial Intelligence in Your Business and How to Start”

What is an IoT ecosystem and how does it work?

Internet of Things devices work better together, the more IoT devices that link up the better. So which devices and which apps should yours connect to? In the Internet of Things (IoT), the more devices that connect with each other then the more perspectives and capabilities there are to be shared. More data from differentContinue reading “What is an IoT ecosystem and how does it work?”

My new Econsultancy post – How purchase intent data can help you understand the customer journey.

I’ve a new post on Econsultancy, the digital marketing blog. It’s from some research I’ve just done with Maybe*: How do millennial shoppers decide what to buy? We’ve shone a light into the dark recesses of the customer journey. The earlier on along the shopper journey you go then the less you know. But earlier onContinue reading “My new Econsultancy post – How purchase intent data can help you understand the customer journey.”

Privacy: Is there a missing third party in our emerging Big Data society? (new white paper)

Personal data can be used for great harm as well as for great good. The more that data is shared between organisations then the more value it can create. But personal privacy is becoming more and more of an issue, although the way firms handle, share and reuse data is much too complicated for most individualsContinue reading “Privacy: Is there a missing third party in our emerging Big Data society? (new white paper)”

My new Econsultancy post – Why it’s always good to share in our Big Data society

I did a new post on Econsultancy, the digital marketing blog. It’s about the opportunities and dangers of sharing customer data. Sharing lets us use our resources much more precisely and produce completely new services. But misusing customer data risks destroying customer trust. Still, we all need that missing piece of the Big Data puzzle, soContinue reading “My new Econsultancy post – Why it’s always good to share in our Big Data society”

My new post on Econsultancy – Google Now: it’s about the data not the service

I recently did a post about Google Now on Econsultancy, the digital marketing blog. It’s about how Google Now is a great new service with its near psychic ability to make inferred suggestions. But the real story is in how it gives Google a much much wider window onto users’ data than Search ever did.Continue reading “My new post on Econsultancy – Google Now: it’s about the data not the service”

Mobile Big Data: how to link very large scale analytics with very small scale personal needs.

[Source: Wikimedia Commons] Retail is being drastically changed by new digital technologies like Big Data analytics and the services that mobile smart phones can deliver. Big Data has been discussed a lot but there is little analysis on what it can specifically do for firms and their customers. Also, apps that run on Mobile devices,Continue reading “Mobile Big Data: how to link very large scale analytics with very small scale personal needs.”

The flipside of the personal data coin: useful suggestions on one side and ownership, control and responsibility on the other

Think about how Tesco Clubcard and many other firms are finding out more and more of our needs, interests and other personal data – in fact every time we use a phone or a web browser to make a transaction or to communicate with friends we generate data that firms collect and can then analyse. These areContinue reading “The flipside of the personal data coin: useful suggestions on one side and ownership, control and responsibility on the other”

What retailers want – and how to get it (2/3)

Indispensable Customer Experience How many loyalty cards do you have in your pocket? How many loyalty schemes are you a member of? … That’s not very loyal is it? Most loyalty programmes are just bribery in return for customer data. But if each customer’s experience of a brand, through several cycles of awareness to consumption,Continue reading “What retailers want – and how to get it (2/3)”

They are looking at you: Google’s telescope versus Facebook’s telescope.

I love the way that Google+ is an even bigger reason to login and give Google a token to link together all my other interactions with Google products. Each of which tells Google a little bit about what I’m interested in. Google products are not there to get customers to use the web, they’re thereContinue reading “They are looking at you: Google’s telescope versus Facebook’s telescope.”

Big data + smart phone app = global as well as local, centralised as well as decentralised.

The huge data center which runs in the cloud can now connect to you via an app on your smart phone. This set up combines scale and power with precision and personalisation. Firms are starting to make apps that are really useful helpers for shoppers. Like this one for shoppers at the DIY chain Lowe’sContinue reading “Big data + smart phone app = global as well as local, centralised as well as decentralised.”

PIGs (Process Interest Graphs)

Social Graphs connect people that know each other, like social networks. Interest Graphs connect people with what they are interested in. John Battelle’s been writing about them for years. If you can find out what people – retail customers, business customers or colleagues – are interested in then that is the first step to actually givingContinue reading “PIGs (Process Interest Graphs)”

Loyalty cards are changing into loyalty apps.

Loyalty cards are great at linking together the different visits that a shopper makes to a store so that the retailer can build up a better picture of what the shopper is interested in buying. But its like studying the shopper’s life through a key hole – its only about what they do in theContinue reading “Loyalty cards are changing into loyalty apps.”

The secret is knowing what they want.

“Any colour you like as long as it’s any colour you like” Martin Hayward, dunnhumby white paper, 2009. If you know what customers want then you can it sell to them or give them great service. Of course there’s the small matter of producing and supplying. But however sophisticated your capabilities are you first needContinue reading “The secret is knowing what they want.”