AIs need to be accountable when they makes choices.

One type of AI software uses neural nets to recognise patterns in data – and it’s increasingly being used by tech firms like Google and IBM. This type of AI is good at spotting patterns but there is no way to explain why it does so. Which is a bit of a problem when the decisions need to be fully accountable and explainable.

My new guest blog for Control Shift

Control Shift, the personal data experts, asked me to do a blog on TACKLING THE DATA SHARING CHALLENGE. There are many benefits to sharing more data between firms and other organisations but right now, as a society, we do not know how to do it safely.  In the blog I look at some of the opportunities andContinue reading “My new guest blog for Control Shift”

Big Data Session @ Marketing Week Live

I’ll be speaking about what Big Data can do for marketers at Marketing Week Live on Wednesday. We’re starting Big Data discovery projects with several firms right now to see how they can really sweat their data assets – so come along for some new ideas and a chat. I’ll be in DD4 from 12.45Continue reading “Big Data Session @ Marketing Week Live”

New big data Business Analytics Strategy group at Nottingham University Business School.

Big data research partners wanted. We are developing completely new ways to look for patterns in data. Our data scientists uncover patterns. Then we show you which of these patterns are most useful and how to use them to better meet your organisational objectives – and to get better objectives. From data provenance to analytical discovery, data-ledContinue reading “New big data Business Analytics Strategy group at Nottingham University Business School.”

Want to measure your data’s value?: Open source it.

As firms scale up the use of information in business using Big Data analytics there is an increasing interest in measuring the value of the data. Not just the ROI of the projects that use it, but the asset value of the data itself. Pete Swabey recently wrote an article in Information Age about the connectionContinue reading “Want to measure your data’s value?: Open source it.”

They are looking at you: Google’s telescope versus Facebook’s telescope.

I love the way that Google+ is an even bigger reason to login and give Google a token to link together all my other interactions with Google products. Each of which tells Google a little bit about what I’m interested in. Google products are not there to get customers to use the web, they’re thereContinue reading “They are looking at you: Google’s telescope versus Facebook’s telescope.”

Big data + smart phone app = global as well as local, centralised as well as decentralised.

The huge data center which runs in the cloud can now connect to you via an app on your smart phone. This set up combines scale and power with precision and personalisation. Firms are starting to make apps that are really useful helpers for shoppers. Like this one for shoppers at the DIY chain Lowe’sContinue reading “Big data + smart phone app = global as well as local, centralised as well as decentralised.”