My new Econsultancy post – How purchase intent data can help you understand the customer journey.

I’ve a new post on Econsultancy, the digital marketing blog. It’s from some research I’ve just done with Maybe*: How do millennial shoppers decide what to buy?

We’ve shone a light into the dark recesses of the customer journey. The earlier on along the shopper journey you go then the less you know. But earlier on is when you want to influence shoppers. You can read it here.

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