Where data science meets business strategy


Data technology has disrupted the way we do business. It offers us massive opportunities for doing business better; but the risks from not asking the right questions are immense.

That’s where I come in. My career spans engineering, management consulting, customer loyalty and university lecturing – I work at the point where data science meets business strategy.

I help businesses and students to use data in decision making: to create data-driven strategies and to become data-driven organisations.

I help non-technical leaders develop the skills they need to envision and manage data projects. I use journey-based thinking to help businesses understand and improve customer experience – and to use the data generated by these customers.

I help businesses monetize the data they have at their fingertips.

As an international business school lecturer at Nottingham University Business School I have taught MBAs, executive students, MScs and undergraduates around the world, consistently receiving excellent feedback for the content; making learning relevant to the real world; and for my teaching style.

I consult and deliver training for a number of businesses, and am a Data Advisory Board member at Corndel.

My book on emerging data technologies will be published by Sage in 2022 – you can keep up with the progress here.

The articles I write cover emerging data technologies, big data analytics, business ecosystems and business models, journey-based thinking, Internet of Things, and creating value from data – you can also read more on Medium..

I’m active on LinkedIn – please feel free to connect there.

To discuss teaching, training, guest speaking or consultancy, you can contact me here.

%d bloggers like this: