Where to Use Artificial Intelligence in Your Business and How to Start

(A version of this article without the links, recently appeared in the University of Nottingham Alumni Newsletter) Many companies are rushing to use AI technology. But first things first. Where should we start? There are tasks that AIs do much better than humans… but there are tasks where humans remain light years ahead of AIs.Continue reading “Where to Use Artificial Intelligence in Your Business and How to Start”

Smart contracts using blockchains could help IoT devices to share data appropriately and securely.

The success of the Internet of Things (IoT) depends on sharing data between different devices but it needs to be done appropriately. But there are some brand new technologies that might support appropriate data sharing and they can do it on a massive scale.  Sharing (data) is good for us. The more we share thenContinue reading “Smart contracts using blockchains could help IoT devices to share data appropriately and securely.”

Each IoT device has it’s own ‘umwelt’ – a self-world – and combining umwelts is the key to successful IoT services.

The self-world of an IoT device is made up of all that it senses and all that it can do. All its sensor data and all its capabilities to change the physical world. Each device has different sensors and effectors, so many diverse devices working together can help each other. Jakob von Uexküll’s idea ofContinue reading “Each IoT device has it’s own ‘umwelt’ – a self-world – and combining umwelts is the key to successful IoT services.”

What is an IoT ecosystem and how does it work?

Internet of Things devices work better together, the more IoT devices that link up the better. So which devices and which apps should yours connect to? In the Internet of Things (IoT), the more devices that connect with each other then the more perspectives and capabilities there are to be shared. More data from differentContinue reading “What is an IoT ecosystem and how does it work?”

What is the Internet of Things?

IoT devices can be anything with computing power and an Internet connection. Phones, tablets, PCs and games consoles can all be the ‘things’ in the Internet of Things. Even refrigerators, cars, washing machines and stand-alone sensors like web cams – if they have a web connection. And all the apps on your phone certainly have computingContinue reading “What is the Internet of Things?”

My new Econsultancy post – How purchase intent data can help you understand the customer journey.

I’ve a new post on Econsultancy, the digital marketing blog. It’s from some research I’ve just done with Maybe*: How do millennial shoppers decide what to buy? We’ve shone a light into the dark recesses of the customer journey. The earlier on along the shopper journey you go then the less you know. But earlier onContinue reading “My new Econsultancy post – How purchase intent data can help you understand the customer journey.”

Big Data Analytics is changing the decision-making structure of organisations

[Source Wikimedia Commons] Big Data is changing how organisations make decisions, who makes the decisions and even the types of decisions to be made. If we think of organisations in terms of decision-making structures and processes of decision-making then what will these look like in an organisation that fully uses Big Data analytics? Some peopleContinue reading “Big Data Analytics is changing the decision-making structure of organisations”

Mobile Big Data: how to link very large scale analytics with very small scale personal needs.

[Source: Wikimedia Commons] Retail is being drastically changed by new digital technologies like Big Data analytics and the services that mobile smart phones can deliver. Big Data has been discussed a lot but there is little analysis on what it can specifically do for firms and their customers. Also, apps that run on Mobile devices,Continue reading “Mobile Big Data: how to link very large scale analytics with very small scale personal needs.”

The flipside of the personal data coin: useful suggestions on one side and ownership, control and responsibility on the other

Think about how Tesco Clubcard and many other firms are finding out more and more of our needs, interests and other personal data – in fact every time we use a phone or a web browser to make a transaction or to communicate with friends we generate data that firms collect and can then analyse. These areContinue reading “The flipside of the personal data coin: useful suggestions on one side and ownership, control and responsibility on the other”

Socialising your data: Social data needs intermediaries

Any single retailer gets a very limited view of its customers’ lives – just the part of their lives that it helps them with. But deep insights need to be based on very broad views of customers’ personal contexts, which are understood by looking at lots of different aspects of their lives. The social dataContinue reading “Socialising your data: Social data needs intermediaries”

What retailers want – and how to get it (2/3)

Indispensable Customer Experience How many loyalty cards do you have in your pocket? How many loyalty schemes are you a member of? … That’s not very loyal is it? Most loyalty programmes are just bribery in return for customer data. But if each customer’s experience of a brand, through several cycles of awareness to consumption,Continue reading “What retailers want – and how to get it (2/3)”

What retailers want – and how to get it (1/3).

Retail is being disrupted by lots of new technologies right now. The social media that networks shoppers together in lots of different ways. The mobile devices that people use anywhere and everywhere as well as the apps that run on these devices. And the Big Data that shoppers and supply chains continuously generate. But the technologyContinue reading “What retailers want – and how to get it (1/3).”