I consult on areas to do with understanding what customers are interested in and dealing with the complexities that this generates:

• customer loyalty programmes, CRM  and customer experience design
• service innovation
• business model strategy and evaluation
• creating value from data
• dealing with complex businesses

In the past I’ve consulted to:

• Part of the IKEA group
• Manchester United Football Club
• Xerox
• Coca-Cola
• Danone [McVities]
• Boots The Chemist [as it was called]
• Shell UK
• The Office of The Deputy Prime Minister, UK

Plus a biotech startup, a games firm, other small firms and public sector clients.

Past projects included:

• Business model healthcheck
• European supply chain improvement
• Customer loyalty service innovation
• CRM strategy advice
• Productivity improvement and business process change
• Competitor analysis
• CRM strategy in the UK local authorities