I consult on areas to do with understanding what customers are interested in and dealing with the complexities that this generates:
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customer loyalty programmes, CRM and customer experience design
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service innovation
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business model strategy and evaluation
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creating value from data
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dealing with complex businesses
In the past I’ve consulted to:
- Part of the IKEA group
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Manchester United Football Club
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Xerox
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Coca-Cola
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Danone [McVities]
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Boots The Chemist [as it was called]
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Shell UK
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The Office of The Deputy Prime Minister, UK
Plus a biotech startup, a games firm, other small firms and public sector clients.
Past projects included:
- Business model healthcheck
- European supply chain improvement
- Customer loyalty service innovation
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CRM strategy advice
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Productivity improvement and business process change
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Competitor analysis
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CRM strategy in the UK local authorities
