Where data science meets business strategy
Data technology has disrupted the way we do business. It offers us massive opportunities for doing business better; but the risks from not asking the right questions are immense.
That’s where I come in. My career spans engineering, management consulting, customer loyalty and university lecturing – I work at the point where data science meets business strategy.
I help businesses and students to use data in decision making: to create data-driven strategies and to become data-driven organisations.
What I do
I help non-technical leaders in healthcare, manufacturing, logistics, finance, education and other sectors with AI strategy and data-driven strategy projects.
I use journey-based thinking techniques to help businesses to understand and transform customer experience, to accelerate service innovation and to develop new business models and strategies.
I teach data strategy and business strategy at international business schools in North America, Europe and Asia.
I teach MBAs, executive education, MScs and undergraduates around the world.
I consistently receive excellent feedback for my content; for making learning relevant to the real world; and for my teaching style. I have a PhD in complex systems and network orchestration.
I create and deliver bespoke online and in-person courses for all types of organisations engaged in digital transformation.
Guest speaking & writing
I regularly speak about how technology is changing business and work at conferences, webinars and board presentations.
My book on emerging data technologies was published by Sage in December 2022.
The articles I write cover emerging data technologies, big data analytics, business ecosystems and business models, journey-based thinking, Internet of Things, and creating value from data – you can also read more on Medium.
Find out how my expertise can support you by getting in contact here.
“Explained in an easy way“
Useful skills that I can use in my professional life and the concepts were explained in an easy way for someone who does not come from a IT background.
MBA Student
“Super dynamic and engaging“
By far the best module I’ve had in the MBA so far. The classes were super dynamic and engaging, with a very good connection between the professor and the MBA students.
MBA Student
“Engaging and relevant“
Really engaging lectures and the addition of new tech such as blockchain, AI and big data analysis makes it relevant.
MBA Student
Duncan R Shaw - The qualitative data scientist 