My new Econsultancy post – Why it’s always good to share in our Big Data society

I did a new post on Econsultancy, the digital marketing blog. It’s about the opportunities and dangers of sharing customer data.

Sharing lets us use our resources much more precisely and produce completely new services. But misusing customer data risks destroying customer trust.

Still, we all need that missing piece of the Big Data puzzle, so we all need to share more. You can read it here.

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