Personal data can be used for great harm as well as for great good. The more that data is shared between organisations then the more value it can create.
But personal privacy is becoming more and more of an issue, although the way firms handle, share and reuse data is much too complicated for most individuals to be fully aware of or able to deal with if data is mishandled.
For the last year I’ve been running roundtables, interviewing experts and going to workshops to try to look for some answers to these problems. This white paper explains some findings so far.
Personal Big Data: Is there a missing third party in our emerging Big Data society?
New Big Data technologies are rapidly changing marketing, healthcare, government, financial services, retailers and whole supply chains.
We are rushing towards a ‘Big Data society’ that is using data analytics to more efficiently target resources and to deliver incredibly personalised user experiences. But the precise use of resources and the personalised delivery of services require access to deeply personal consumer data.
Personal data can be used for great harm as well as for great good. The more that data is shared between organisations then the more value it can create – and the more difficult it is to control who uses it and what they use it for.
The change in how organisations use our personal data is happening whether we like it or not and we risk destroying trust if consumers are harmed or even surprised, by how their personal data is used. We need consumers to trust how their data is used or they will be slower to engage by sharing their data. This will delay the benefits of a Big Data society and leave the UK to be potentially overtaken by other countries with a different view of the importance of consumer trust.
But current systems of legislation and regulation are based on older technologies and ways of working that did not include cheap access to mass data sharing capabilities and personalised data analysis in real-time.
Our investigation incorporates the views of experts from regulators, government, commercial data firms and consumer privacy organisations. It concludes that there are several missing roles in our emerging Big Data society – a missing ‘Third Party’.
This ‘Third Party’ would support individual consumers to deal with networks of large and small firms; help firms to share and use data in new ways in return for doing so appropriately; aid regulators to bridge the gap between the market and individual consumers, staff and firms; and give privacy and consumer organisations a platform to help more consumers and to engage with more firms.
We propose a solution, a design for a ‘Third Party’ that engages the attention and resources of the different stakeholders to watch and help each other. Firms would have a strong interest in behaving appropriately; and in turn they would encourage their staff to behave appropriately and become more successful in the process.
Here is the full white paper: Personal Big Data white paper 3.0.